Here is the story of my brand as told by data & analytics.
Utilizing A|B testing, SEO, competitor analysis, graphic design, video editing, TikTok & YouTube analytics I was able to grow my page to over 4,000 followers. As well as increase my page's view to over 4,000,000 in three months.
The narrative will be split into two halves: the initial portion delving into the story of my YouTube channel, while the latter section will spotlight my TikTok page's journey.
Thank You.
In just 3 months, I've been able to accumulate over 4 million combined views.
I have to constantly update my images due to increased traffic everyday.
The narrative of my brand comes to life through the lens of data and analytics. It shows a journey marked by growth, engagement, and strategic evolution. From its inception, my brand embarked on a trajectory of purposeful creation, leveraging platforms like YouTube and TikTok to establish a distinctive digital presence. By harnessing my internship experience, I crafted content that resonated with viewers, showcasing expertise in content creation, production, and editing.
SEO
Leveraging my SEO expertise and the insights gained from my internships, I recognized the importance of crafting evergreen content for sustained channel growth.
I strategically propelled the growth of my YouTube channel. Through meticulous keyword research, I identified terms resonating with my content, enabling me to optimize video titles, descriptions, and tags. This precision-driven approach amplified discoverability, attracting a broader audience aligned with my niche. By aligning my content with trending search queries and industry-related terms, I maximized my channel's visibility, ultimately fueling increased views, engagement, and subscribers.
In the initial week, most of my videos garnered around 1,000 to 2,000 views. However, the subsequent weeks witnessed a consistent rise in viewership. While the dataset might be limited, by incorporating appropriate tags, keywords, and crafting compelling descriptions, I establish the groundwork for videos that continue to attract a growing audience over time. This approach ensures a lasting impact and continuous expansion of my content reach.
Several of my most viewed videos serve as prime examples of my strategic content approach. Leveraging popular NBA superstars such as Stephen Curry, LeBron James, and Kevin Durant, I tapped into trending topics to capture attention. Skillful utilization of captivating titles and attention-grabbing thumbnails further enhanced click-through rates. These videos not only attracted substantial views but also fostered engagement and discussions within the community, solidifying my position as a reliable source of engaging content.
As the narrative of my brand unfolded, it encapsulated the journey of transforming ideas into impactful results. The interplay of data and analytics painted a picture of innovation, dedication, and a relentless pursuit of excellence, laying the foundation for a future that aspires to reach even greater heights.
Compelling Content
When developing content, my focus is on creating videos that instantly captivate the audience's attention. However, to establish a distinctive identity and stand out from competitors, I invest in assets that enhance the quality of my channels. For example, in earlier versions, my video intros lasted for two seconds, but upon implementation, I observed a negative impact on the "Swiped Away" metric. Recognizing this, I shortened the intro to just under one second, which resulted in improved metrics. To further optimize viewer engagement, I removed moments of silence and unnecessary transitions. These adjustments collectively led to a steady increase in the percentage of viewers who choose to watch my videos, elevating the rate from below 60% to an impressive average of 77.2%.
Retention Rate
Certainly, analyzing retention rate is crucial for crafting engaging content. Let's consider the four images below as an example:
Initial Retention Rate Observation: In the initial phase, I observed that my audience started to drop off around the 42-second mark. Consequently, by the end of the video, my retention rate was below 60%.
Strategic Adjustment: Armed with this insight, I strategically adjusted my video lengths to a maximum of 45 seconds. This change aimed to ensure that I maintain viewer attention throughout the content.
Targeted Exceptions: While adhering to the 45-second rule, I also identified certain videos that merited exceptions due to their nature or content.
By fine-tuning my content length based on viewer behaviors, I effectively address retention challenges, ensuring that my videos are not only engaging but also resonate with my audience for a more extended duration.
Capturing the Audience
In today's digital landscape, the influx of videos being uploaded every hour is staggering. Therefore, it's not just about grabbing the audience's attention, but also about delivering the content efficiently. Let's be honest, how many of us watch an entire 3-minute TikTok or podcast excerpt?
Very few.
Taking this into account, my content curation strategy involves experimentation with clip durations. Instead of utilizing full 60-second clips to convey the story, I've found success in breaking down the content to highlight the essence within a 20 to 40-second timeframe. This approach is aimed at elevating both retention rates and profile views, as it aligns with the viewer's preference for concise yet impactful content that resonates quickly in a fast-paced digital landscape.
What the data tells me about my viewers.
There was a point when I had only around 500 returning viewers. Through consistent daily uploads, I managed to significantly boost this number. Operating without a specific Call to Action (CTA), I've adopted a strategy that allows viewers to organically explore my content, immersing themselves in my content universe and voluntarily subscribing. This approach has yielded positive results, as my subscriber count continuously grows, with not a day passing without an increase.
Additionally, it's evident that my content has reached over a million viewers, resulting in an average of slightly over 12.5% returning viewers. With each passing day, both of these metrics continue to rise, translating into a growing subscriber base as more and more viewers are drawn into and engaged with my channel.
When it comes to Call to Actions (CTAs), I have two different approaches. For my personal brand videos where I don't show my face or narrate, I avoid adding "subscribe" animations or voiceovers since they don't fit the style and lower quality.
However, when I'm making content for my internship or freelance work, I do use CTAs because they make sense within the story I'm telling in those videos.
Don't forget the extra's
As I previously mentioned, each statistic tells its own story. This is evident in the way I've optimized my content to captivate viewers. The first image underscores that approximately 72% of my content effectively engages my audience, while only 28% choose to swipe away.
Moreover, I am dedicated to refining the technical aspects of video optimization. In the second image, you'll notice that merely 1.4% of my viewers watch with subtitles. During the early stages of my channel, this figure was around 3.8%. Recognizing that lacking captions alienated the hearing-impaired and segmented a specific demographic, I incorporated captions. This not only improved content quality for algorithm interpretation but also welcomed a new demographic previously untouched.
While many believe going viral signifies success, the reality is more nuanced. Let me elaborate. A video going viral with over a million views might seem impressive, but if the subsequent video only garners 2,000 views, what's been achieved? While viral content is intriguing, my greater objective is to foster a dedicated fan base. I've experienced viral videos that have effectively drawn subscribers, aligning with my ultimate goal to create exceptional content that has the potential to go viral and attract a loyal following, rather than focusing solely on viral content creation.
In the realm of social media, success isn't confined to a single metric; it's a culmination of various metrics working cohesively.
YouTube Growth
YouTube Growth since inception.
YouTube Growth from 08/04 - 08/17 | 2023
Future Projections of the YouTube channel
TikTok - SSinatra.9
I use some important measures to track how well my TikTok is doing.
First is the Follower Growth Rate, which shows how many new people are joining me. Then, I look at how many Comments I get per Post to see how much people are interacting with what I share.
The Engagement Rate helps me see how interesting my videos are overall, while the Post Reach Percentage tells me how far my videos are going to reach people. I also pay attention to Hashtag Performance to see how well my videos are fitting in with what's popular, and Average Watch Time helps me understand how long people are watching my videos. All of these numbers help me make sure my TikTok is getting better and better.
These measures guide me to improve my TikTok content. I want to keep getting more followers, so I watch the Follower Growth Rate closely. The number of Comments per Post shows how much people are enjoying and talking about what I share. The Engagement Rate and Post Reach Percentage together help me understand how exciting my videos are and how far they're spreading. Picking the right hashtags is important too because they connect my videos with hot topics. And when people watch my videos for a good amount of time, it means they find them interesting. Using these measures, I keep making my TikTok videos more engaging and fun for everyone.
A|B Testing between YouTube & TikTok
Presented here are two of my recent videos, where I embarked on a strategic experimentation journey to discern the optimal content for my channels. Over a span of two weeks, I evaluated the performance of each iteration by dissecting the data derived from both YouTube and TikTok platforms.
Upon analysis, a trend emerges: the iteration positioned on the left-hand side has yielded significantly superior outcomes compared to its counterpart on the right. While both iterations have demonstrated the capacity to attract consistent viewership, the version featuring the podcast segment atop the layout has emerged as the clear victor.
Notably, this iteration has exhibited remarkable prowess in virality, inciting higher subscriber (follower) counts, escalating view counts, increased page visits, encouraging interactions in the form of comments and likes, and driving watch time and retention metrics. This performance paints a portrait of its success across multiple key performance indicators..
Newer Iteration
Older Iteration
TikTok Growth
TikTok Analytics Center (Continued.)
This is the platform where I wield the ability to meticulously monitor every facet of my TikTok account. A vast trove of insightful data lies at my disposal, providing me a strategic advantage in augmenting my video exposure. I am granted the privilege of discerning the upward trends in hashtags and sounds, a realm that I deftly harness to garner amplified traffic.
To illustrate, consider the instance of July when the discourse around potential extraterrestrial existence unfolded. The corresponding hashtag swiftly ascended to the summit of the charts. Armed with this intelligence, I adeptly maneuvered beyond the confines of TikTok's 200-300 view purgatory, demonstrating the potent impact of strategic alignment with trending topics.
